What makes readers pay for online news?
- laurentsicsic
- Sep 15, 2023
- 1 min read
Loads of studies have been published to determine readers willingness to pay for online news.
Although the answer is not clear, a recent study conducted by Twipe across Europe and the US brings some interesting insights…. rather not surprising though. I share with you the top ones…and invite you to download the report to learn more.
62% of respondents won’t pay for digital news because they believe they can find the same content for free. From a marketing perspective, consumer rationality has always been a big thing…
42 % of study participants found the content not interesting enough or too expensive to pay for it. Marketing speaking, a unique and appealing selling proposition is also a must-have…
